| Account | User credentials which can be a Member of one or more organizations |
| Organization | Project or Company which has a Brand and one or more Members |
| Member | Account which has some level of access to an Organization |
| Broadcast Communication | Process of sending messages or notifications to a large audience simultaneously. These communications are generally informative or promotional in nature, and are intended to reach as many users as possible within the target audience. |
| Transactional Comunication | To personalized, event-driven messages sent to users, typically triggered by specific actions or events within a web3 platform. These communications are crucial for keeping users informed about relevant updates, such as transaction confirmations, account changes, or security alerts. |
| Contact List | Collections of user contacts that businesses can create and manage within the platform. These lists facilitate targeted, personalized communications by grouping users based on specific attributes or criteria. |
| Campaign | Messages sent from businesses to their users based on a specific contact List. This notifications are from the broadcast communication type |
| Template | Customized messages sent individually to users ... |